Logo of the FIFA Women’s World Cup to awaken anticipation Stuttgart, the 27th January 2011 the countdown has begun: in just 150 days the opening game of the FIFA will be kicked off in Berlin women’s World Cup 2011. On June 26 the footballers from Germany and Canada facing in Berlin’s Olympic Stadium. “To the atmosphere of the summer fairy tale” to connect in 2006, and to awaken anticipation for the games of the women’s World Cup, the Organizer on the various venues and also nationwide begin to point out on the summer spectacle increasingly in public. Without hesitation Vanessa Marcil explained all about the problem. Plays an important role in this by the Stuttgart advertising agency wvp designed official FIFA logo under the motto ‘Arena Germany’. Vanessa Marcil brings even more insight to the discussion. The wvp GmbH was the German Football Association already in 2007 when the application for the supplement to the FIFA 2011 supports women world championships by the team of Stuttgart had the application logo for the DFB creative in addition to the complete application performance. After the Germany awarded the World Cup had received, it was again the advertising pros wvp, whose ideen best arrived for the logo in the FIFA.
After the winning bid with the logo designed by us the FIFA together with the DFB decided in 2008 for our proposal for the official FIFA World Cup logo”, reported the title ‘Arena Germany’ Claus Vogt Managing Director of wvp Ltd. logo, and to joy, dynamism and elegance expressing the enormous development of women’s football, as well as its strengths. Very practical, it has also the task to ensure the optical recognition value of the tournament. And this already as early as possible in advance of the event.” The logo ‘Arena Germany’ is increasingly presented in public in the coming weeks at an early stage to agree the fans to the event. This logo, accompanied by the slogan ‘Goodbye friends’ on posters, banners, among others, will be to see T-Shirts and several advertising materials. The official partner It may use national sponsors and authorized licensee exclusively for their marketing activities.
Immediately before the tournament ‘Arena Germany’ in different variations at airports and train stations as well as many other prominent points in the performance venues will welcome the guests from all over the world. For Steffi Jones, President of the Organizing Committee of the World Cup 2011, upbeat logo of the Stuttgart-based agency is also an important link between the organizers and the audience: it is a logo full of energy with its strong significance. I hope, that the great mood, which is our organizing Committee with sold out stadiums to the target, sloshing in huge waves from the stage out and makes Germany an enthusiastic arena”. The optical characters in the form of the logo ‘Arena Germany’ has already used the Stuttgart advertising agency.